3 reasons why marketing to Filipinos in the US means using Taglish

I’ve often been asked why Filipino/Tagalog ads in the US are mixed with English. I have three answers. The first and most obvious reason is that Filipinos use English...

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Content marketing for minorities not yet in the picture

By Dennis Clemente As Rosie Siman, social strategist, ended her content marketing talk on February 19, she urged the hundred or so attendees to write a word on a...

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Writing approach to Facebook? Think magazine…of sorts

Having a winning Facebook page means being able to maintain that streak. To cut to the case, it really boils down to running promotions and ads, the rest is...

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Young Asian American TV spot: Look Ma, no tropes

By Dennis Clemente If you’re watching this as an Asian American or acculturated Asian in America, you’ll exclaim, “They (ad agencies) finally get it!” It’s certainly a thoughtful piece...

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Watch this before marketing to Asians

What do non-Asian marketers need to be sensitive about when targeting the Asian American market? Here’s how one video breaks it down for you. And for those wondering why...

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Does New York need a stronger ad campaign to curb Asian smoking?

A report by the NY Times, “For Many Asian New Yorkers, Smoking Is Still a Way of Life,” intrigued us. It states that the city’s Asian population has been...

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Hennessy gets Pacquiao for $1M

Three years ago, one of Manny Pacquiao’s handlers called to ask me if I could get Pacquiao a brand he can endorse. The deal: $200,000. Fast-forward to 2012: Hennessy...

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